Friday, October 19, 2012
Discount Louis Vuitton to send to their contacts too
to send to their contacts too.
4. Send news updates aligned to your industry
For example, a Mortgage Broker may email or SMS you regular updates on interest rate reviews or a Surf Retailer may send you regular updates on the international competition circuit. The value of this depends on your industry, but if you are up-to-date with everything that�s happening in your industry, you are automatically seen as an expert.
5. Send out a tip for the day, week or month
Again this can be an email or even a short SMS message. It will provide valuable content about your products or services to assist your customers, prospects and alliances and keep your business at the forefront of their minds.
6. Send out an inspirational quote for the day, week or month
It will only take you 5 minutes to create a quick email and it will help to keep you top of mind with your customers. A quick search of the Internet will give you heaps of quotes you can use.
7. Series of welcome letters for new customers
Make customers feel welcome and keep them excited about doing business with you with an automated series of welcome emails. This strategy also helps to minimise any buyer�s remorse they might be feeling. For example, a Weight Loss Clinic sends a welcome letter with important contact details on day one, then in the second week they send a variety of recipes in line with their diet, and from the third week onwards, give their customers a variety of motivational pieces, diet planners, and education as the customer goes through the program with them.
If you use the Bloomtools Ezy Communicator, you can automate this whole process. Simply create the campaigns and schedule them for X days after joining group �New customers?then put all your new customers into the relevant group in your database ?the emails will go out by themselves.
Once you start using the Bloomtools Ezy Communicator system to engage with your contacts you can start to build customer loyalty and ultimately increase sales.
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